A combined indoor and outdoor screen package runs your ad on a roadside digital billboard and on indoor screens in stores and waiting rooms at the same time. It's the most complete way to use local digital screens: drivers see you on the road, then see you again in line at the grocery store or waiting at the pizza shop. For Rockland County businesses whose customers live and shop in the same few towns, that repetition is the point. This page explains how combo packages are structured, when they're worth it, how to build a campaign around one, and what to ask before you sign.
What's in a combo package
Most local screen operators that run both kinds of screens offer a bundle:
- Outdoor: a slot in the rotation on one or more digital billboards.
- Indoor: a slot on the network of indoor screens, in venues such as supermarkets, restaurants, gas stations and medical waiting rooms.
- Same flight: both run on the same dates, weekly, monthly, or for a longer term.
- Extras: some operators include ad design or a basic landing page, especially on longer terms.
The bundle is usually priced lower than buying the same indoor and outdoor time separately. Ask for both numbers so you can see the actual saving.
Why combine indoor and outdoor
Advertising works through frequency: people usually need to see a message several times before they act. Outdoor and indoor screens each deliver frequency in a different way.
Outdoor gives reach
A board on a busy road is seen by a large number of different people every day, many of whom may never walk into the stores where the indoor screens are.
Indoor gives attention
Someone waiting at a deli counter or in an urgent-care waiting room has time to watch a full ad, read a phone number and remember it.
Together they reinforce each other
Seeing the same brand on the road in the morning and on a screen at the store in the afternoon makes it feel familiar and established. For a new business, or an established one launching something new, that combination builds recognition faster than either alone.
Who should consider a combo package
- Businesses opening or relocating. A grand opening needs reach and repetition fast.
- Seasonal pushes. Back-to-school, holiday shopping, tax season, summer camp registration, Yom Tov and simcha season.
- High-value services. Contractors, real estate, medical practices, schools, event halls. One new customer can pay for the campaign.
- Brand building. Businesses that want to be the name people think of first in their category in Rockland.
If you only need to announce a one-day sale, a single week on one format may be enough. Combo packages make most sense for at least a month.
Planning a combo campaign
- Set one goal. More phone calls, more foot traffic, registrations, event attendance. Choose one.
- Pick one offer and a deadline if it fits: "Book by the 30th."
- Make two versions of the creative. The outdoor version: seven words or fewer, name, one contact method. The indoor version can carry a little more detail and a QR code.
- Track it. Use a dedicated phone number, landing page or promo code that appears only on the screens.
- Run long enough. Give it at least four weeks before deciding.
- Refresh. Digital screens let you swap creative cheaply. Change the offer every few weeks so regulars don't tune it out.
Questions to ask before you sign
- Which billboard(s) and which indoor venues are included? Get addresses.
- How many plays per day, outdoor and indoor, and what's the slot length?
- How many advertisers share each loop?
- Is ad design included? Is a landing page included?
- How do I get proof that my ad ran?
- What happens if a screen is down for repairs?
- What are the cancellation and renewal terms?
- Are there category exclusives (for example, only one real estate agent in the loop)?
Write the answers into the agreement. A reputable operator will be glad to.
Budgeting
Combo packages cost more per week than a single format, but less than buying both separately, and longer terms bring the monthly price down. Compare the total cost against what a single new customer is worth to you. We don't set prices. The independent operators we connect you with quote directly and in writing.
Get a combo quote
Call (845) 622-5654 or fill in the form with your business type, your target towns, start date and budget. An independent Rockland screen-advertising operator will follow up with availability and package pricing. You can also read more about indoor screens and outdoor digital billboards.
Frequently asked questions
Is a combo package always cheaper?
Usually, compared with buying the same indoor and outdoor time separately, but not always. Ask for the separate prices and the package price side by side.
Can I use the same ad indoors and outdoors?
Use the same message and branding, but expect two versions. Indoor screens are usually 16:9 full HD and viewers are close; outdoor LED boards have their own dimensions and are read from a car, so fewer words.
What's a sensible first campaign?
Many local businesses start with one month of a combo package tied to a specific offer or event, with a tracking phone number, then decide whether to extend.